When Nestle purchased Nuun – the cult favorite hydration tool among elite athletes – they expected the brand to grow exponentially. To do so, Nuun had to come up with a broader strategy to appeal to a wider audience, but also discover new territory to set them apart from the Gatorades and Liquid Ivs of the world. By educating consumers on the importance of pre-hydrating instead of guzzling down electrolytes when it’s too late.
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